Expanding Market Reach Through Accessibility: The Business Case for the City of Pointe Claire

The City of Pointe-Claire , a vibrant community located in Quebec, Canada, sought to enhance its digital presence and deliver exceptional online services to its residents. Recognizing the importance of a modern, accessible, and user-friendly website, the City partnered with Blü Creative to embark on a transformative digital journey.

Blü Creative, a leading digital agency specializing in web development, design, and accessibility solutions, was tasked with modernizing the way the community accesses the City’s website by ensuring the site catered to the needs of their NeuroDiverse population.

The project focused on ensuring that NeuroAI, Blu Creative’s accessibility compliance tool, was deployed throughout the City of Pointe-Claire’s English and French websites, in order to empower residents with disabilities to modify content to accommodate their disability.

A Multifaceted Approach

Blü Creative implemented a comprehensive approach to address the City's digital needs. Key elements of the project included:

Accessibility First: Implementing NeuroAI was the cornerstone of this accesibilty project. Blü Creative integrated NeuroAI, an advanced AI-powered accessibility platform, into the City's digital ecosystem. NeuroAI proactively audits website content, identifies potential accessibility barriers, and automatically applies real-time fixes for common issues such as insufficient color contrast, missing image alt text, and keyboard navigation issues. By leveraging NeuroAI, the City of Pointe-Claire ensures that its website complies with the stringent accessibility standards outlined in the Accessibility for Ontarians with Disabilities Act (AODA) and the Web Content Accessibility Guidelines (WCAG), fostering an inclusive digital experience for all community members.

User-Centered Design and Development: Blü Creative prioritized user experience throughout the project. A thorough user interface (UI) and user experience (UX) analysis was conducted to identify areas for improvement and enhance the overall user journey. The team focused on creating an intuitive and visually appealing website that is easy to navigate and provides a seamless experience across all devices, from desktops and laptops to tablets and smartphones.

Bank of Hours Program: Recognizing the dynamic nature of digital needs, Blü Creative implemented a flexible Bank of Hours (BoH) program. This innovative approach provided the City with on-demand access to a pool of skilled developers and designers, allowing for agile responses to evolving requirements, timely updates, and the seamless implementation of new features. This flexibility ensured that the City's online presence remained current and responsive to the changing needs of its community.

Results and Impact

The successful implementation of this comprehensive digital transformation strategy has resulted in significant benefits for the City of Pointe-Claire, including:

Enhanced User Experience: The redesigned website offers a more intuitive and engaging user experience, making it easier for residents to find the information they need.

Improved Accessibility: The integration of NeuroAI ensures that the website is fully accessible to all users, including individuals with disabilities, fostering inclusivity and promoting digital equity.

Enhanced Community Engagement: The accessible and user-friendly website facilitates better communication between the City and its residents, enabling more effective community engagement and outreach.

Conclusion

Blü Creative's partnership with the City of Pointe-Claire serves as a model for successful digital transformation in the public sector. By combining cutting-edge technology, a user-centric approach, and a commitment to accessibility, Blü Creative has empowered the City to deliver exceptional online services to its residents and build a stronger, more inclusive community.

Organizations seeking to enhance their digital presence and ensure accessibility for all are encouraged to contact Blü Creative to learn more about our comprehensive digital solutions. We can help your organization achieve its digital goals and create a truly inclusive online experience. Request a consultation with our team here: https://blucreative.dev/